No, businesses don't care. In fact, businesses probably prefer the official app and website because the experience is consistent and predictable. And it may be

No, businesses don't care. In fact, businesses probably prefer the official app and website because the experience is consistent and predictable. And it may be good for businesses in the long run because Reddit can show more ads and more relevant ads by unifying their users onto a single platform. If a business does come out to support the boycott, they're probably doing it as a feel-good publicity stunt to take advantage of angry users.