> only time such a misunderstanding would cost Jack Daniel's a lost sale anyway This is a strawman. Nobody is arguing that this loses Jack Daniels revenue, the

> only time such a misunderstanding would cost Jack Daniel's a lost sale anyway This is a strawman. Nobody is arguing that this loses Jack Daniels revenue, they're arguing that it waters down their IP and deprives them of the ability to monetize their brand image. Sheesh.