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But they don’t cost much. Getting the activity scaled ad rev from these users won’t make them profitable.
by lokar 3y ago
But they don’t cost much. Getting the activity scaled ad rev from these users won’t make them profitable.
- pclmulqdq 3y agoCost is a red herring here - the real metric is opportunity cost. These are users who spend a lot of time on reddit and give up a ton of data, so they can almost certainly get a much better CPI from these users, and give them a ton of ads.
- actionablefiber 3y agoIt is a gamble. I am a Reddit power user in part because of the superb unobtrusive experience of old.reddit and Apollo. If you shove it full of ads, it’s no longer the experience I got addicted to. At that point I’d rather leave.