I'm not sure why this was downvoted. A similar thought occured to me; that like "minimalist" has been by a similar group of people, the word beautiful is being

I'm not sure why this was downvoted. A similar thought occured to me; that like "minimalist" has been by a similar group of people, the word beautiful is being diluted of its meaning. Beauty's in the eye of the beholder, and I've never thought to use it to describe a UI, no matter how well thought out or suitable its colour scheme. Now very suddenly it's become the de jour adjective of a new generation of apps, along with "delightful", and I'm suspicious it's more based on fashions amongst the startup crowd and less on more objective realities.