Maybe it's not the case of your co-workers, but it's an example. And I've seem groups where 'not-conforming to the norm' was seem as being superior, so people

Maybe it's not the case of your co-workers, but it's an example. And I've seem groups where 'not-conforming to the norm' was seem as being superior, so people would say they don't care about social status, but as a way to feel superior and connect to those people that also say they don't care about social status. Positioning themselves as not being a 'normie' It might be that they truly don't care, but on the other hand, for someone that don't care, they put too much importance on not-caring which is... odd.