I very much agree with most of this post. Now, choosing names which are much less annoying than their old, tired, 1980s-esque names will not make their crappy p

I very much agree with most of this post. Now, choosing names which are much less annoying than their old, tired, 1980s-esque names will not make their crappy products magically transform into good products. But it's a start. Good choices beget good choices.