1) Yes, but you could lose a lot of reddit's actual power users. See: Current Situation. :P 2) Yes, this is better for reddit but untenable for Apollo. 3) If

1) Yes, but you could lose a lot of reddit's actual power users. See: Current Situation. :P 2) Yes, this is better for reddit but untenable for Apollo. 3) If you buy the app that makes your site SING, that everyone loves, then you keep all those users, and make money from them instead of losing them. Also, don't forget that everything before an IPO is magnified. This has cost reddit perhaps hundreds of millions now in bad press and lowered valuation.