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Eh, do you have a citation for it being $100B or more a year? I can only find figures for about $60B: http://articles.businessinsider.com/2011-07-07/tech/30048
by hythloday 15y ago
Eh, do you have a citation for it being $100B or more a year? I can only find figures for about $60B:
http://articles.businessinsider.com/2011-07-07/tech/30048336_1_ad-spending-online-advertising-ad-business http://articles.businessinsider.com/2011-07-07/tech/30048336...
(The UK's is about $2.5B, despite it having around 20% of the US's population. Quite a stark difference.)
- brigade 15y agoAnother question is what percentage of that $60B actually funds TV content and how much is spent on producing ads and other advertising-specific overhead that would presumably vanish if we payed for completely ad-free TV.
- rhizome 15y agoHere's an article that describes a $77.5B TV advertising market in 2008: http://www.adweek.com/news/advertising-branding/can-google-crack-tv-ad-market-96740 http://www.adweek.com/news/advertising-branding/can-google-c... Here we see a 750MM subscriber base in the US: http://www.bgr.com/2011/05/19/internet-and-telco-tv-eat-away-at-cable-tv-market-share/ http://www.bgr.com/2011/05/19/internet-and-telco-tv-eat-away... So, that's what, ~$100 per subscriber...PER YEAR, to compensate for zero commercials? I hope my math is wrong!
- hythloday 15y agoI have a feeling I'm being terrifically dim, but how can there be a 750 million subscriber base in the US?
- rhizome 15y agoThat is a good point! Old numbers of ~160MM households as below, with 58% subscribing to basic cable[1], gives us ~93MM 77.5B / 93MM = $833/yr, or $70/mo. [1]http://en.wikipedia.org/wiki/Cable_television_in_the_United_States http://en.wikipedia.org/wiki/Cable_television_in_the_United_...