I think the sense of martyrdom comes from the fact that these changes directly affect how millions of users spend large chunks of their day, which is itself the

I think the sense of martyrdom comes from the fact that these changes directly affect how millions of users spend large chunks of their day, which is itself the location where these discussions are happening. Stack that with the very visible corporatization of many of their other favorite websites, and you see this emotional backlash. The internet is just different now.