I don't think that Apollo's lunch was free. Apollo gave Reddit free content, free content reviews (voting) that can be used for sorting, and free moderation, an

I don't think that Apollo's lunch was free. Apollo gave Reddit free content, free content reviews (voting) that can be used for sorting, and free moderation, and all Reddit had to do was handle anti-bot mechanisms and host a centralized database. Maybe Reddit should have been paying Apollo. If the roles were reversed and there were multiple database backends that people could choose from and Apollo was the only available front-end, it would be Apollo that could demand money from Reddit.