Yes, there's a difference between being concise (which may be highly information-dense) and just saying something that is intrinsically low value. - "mcdonalds

Yes, there's a difference between being concise (which may be highly information-dense) and just saying something that is intrinsically low value. - "mcdonalds is having a sale on fries" - fine, whatever, it's not bad or dangerous information but I don't care if it spreads - "former president indicted on 37 charges" does a lot of work, there is of course tons more to read, but it's hard to say that statement on its own isn't huge news - "normalize talking about mental illness" doesn't require much explanation to anyone who's struggled to talk about mental illness, but certainly a lot of thought went into the concept, and then it was fit into a known format