Placeiq is a third party data vendor that usually integrates with a demand side platform (dsp) like google’s dv360, the trade desk, xandr, etc. But you can use

Placeiq is a third party data vendor that usually integrates with a demand side platform (dsp) like google’s dv360, the trade desk, xandr, etc. But you can use their data in other ways outside of dsps for things like measurement or maybe whatever the gov is doing.