That's usually the (supposed) quote that is brought up when somebody questions this "don't give the user what they want, figure out what they need" notion. And

That's usually the (supposed) quote that is brought up when somebody questions this "don't give the user what they want, figure out what they need" notion. And it sounds great, and makes you laugh the first time you hear it (but yawn the next 9,999 times...) But think it through: how many customers really would have actually said that? Wow, you guessed correctly! It was indeed, four guys, out of all the customers Ford had. If he had asked them, which he said he didn't. But how many of those four would have really said that if they didn't happen to be drunk? Wow, correct again! Indeed, zero. So in fact this whole pithy little quote -- regardless of whether he said it or not -- is just shorthand for HAW HAW USERS DUM AS SHIT BRO LMAO