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> Most people doing anything of medium complexity is already using some abstraction layer, such as MJML Citation needed. I’m an admin for the largest email co

> Most people doing anything of medium complexity is already using some abstraction layer, such as MJML Citation needed. I’m an admin for the largest email community online (emailgeeks) and when folks talk about code, everyone is talking about writing this stuff by hand.

nathansherburn 3y ago
This seems wild to me. Can you share examples of the complexity of the emails people are coding by hand? This sounds like a pretty amazing art form if people are building cross-client compatible, rich, modern email designs with tables and inline styling.
- iamacyborg 3y ago
  Check out this talk from Mark Robbins from 2018, he's been leading the industry with interactive email for a long time now. https://www.youtube.com/watch?v=l7i7YDPcAcM https://www.youtube.com/watch?v=l7i7YDPcAcM
  - fkyoureadthedoc 3y ago
    I don't think this supports your point of "everyone" talking about doing this by hand. If anything this guy is an outlier.
    - iamacyborg 3y ago
      My point is backed up by what I can see posted every day in a community of 18,000 email marketers.
Nazzareno 3y ago
Manual coding is getting very inefficient since it takes hours plus it requires a lot of testing (ie with litmus or emailonacid). There are modern alternatives to manual coding both for developers (embeddable editors for SAAS) such as beefree, unlayer, chamaileon, stripo and for email designers like beefree, stensul, knak, stripo, taxiforemail...
- iamacyborg 3y ago
  A lot of those template systems you just mentioned require an email dev to create brand appropriate modules. Once that’s done it does drastically improve the speed of email creation though.
- herbst 3y ago
  To be fair I am using a very limited 'style' for all my emails and usually they just work. Everywhere In my experience the more shiny the email is, the more logos and whatever components are around the actual content the less clicks I get. So i try to be just a branded level above a text email.

nathansherburn 3y ago

This seems wild to me. Can you share examples of the complexity of the emails people are coding by hand? This sounds like a pretty amazing art form if people are building cross-client compatible, rich, modern email designs with tables and inline styling.

iamacyborg 3y ago
Check out this talk from Mark Robbins from 2018, he's been leading the industry with interactive email for a long time now. https://www.youtube.com/watch?v=l7i7YDPcAcM https://www.youtube.com/watch?v=l7i7YDPcAcM
- fkyoureadthedoc 3y ago
  I don't think this supports your point of "everyone" talking about doing this by hand. If anything this guy is an outlier.
  - iamacyborg 3y ago
    My point is backed up by what I can see posted every day in a community of 18,000 email marketers.

Nazzareno 3y ago

Manual coding is getting very inefficient since it takes hours plus it requires a lot of testing (ie with litmus or emailonacid). There are modern alternatives to manual coding both for developers (embeddable editors for SAAS) such as beefree, unlayer, chamaileon, stripo and for email designers like beefree, stensul, knak, stripo, taxiforemail...

iamacyborg 3y ago
A lot of those template systems you just mentioned require an email dev to create brand appropriate modules. Once that’s done it does drastically improve the speed of email creation though.
herbst 3y ago
To be fair I am using a very limited 'style' for all my emails and usually they just work. Everywhere In my experience the more shiny the email is, the more logos and whatever components are around the actual content the less clicks I get. So i try to be just a branded level above a text email.