It is refreshing to see this from Microsoft, but the comparison is inevitably going to be made with Apple. And that's not a bad thing. Mail, Contacts, Message

It is refreshing to see this from Microsoft, but the comparison is inevitably going to be made with Apple. And that's not a bad thing. Mail, Contacts, Messages, iTunes, iPhoto, Pages, Numbers, Keynote, etc. Yeah, there's a little bit of branding in there but the "spade is a spade" argument still stands. Microsoft is making the right call here.