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FB will always be able to monetize their users. It's just a question of what premium. Since most people on FB have no intent on buying anything, the amount they
by AznHisoka 15y ago
FB will always be able to monetize their users. It's just a question of what premium. Since most people on FB have no intent on buying anything, the amount they can net per user is very very small compared to Google. In a sense, it's just like a glorified TribalFusion, where eyeballs are worth .01 each.
- seancoughlin 15y agoThis seems right. Users are much less valuable for companies on Facebook b/c of user intent. What Facebook needs to figure out is how to channel higher value users to ads. One fix might be to create a separate search tool that focuses on "stuff" since the main search navigation is useless for finding anything except your friends.