- It's significantly easier to monetize mobile apps (both with ads and in-app purchases) - Open projects already dominate the desktop space - There are a grow

- It's significantly easier to monetize mobile apps (both with ads and in-app purchases) - Open projects already dominate the desktop space - There are a growing number of younger people who aren't really computer literate, or otherwise just use their phone as their primary computing device. - Phones go into social situations where desktops/laptops don't.