I listened to an interview with him and Lex Friedman a while ago. Interesting discussion. He's very systematic and data driven and that's part of what drives th

I listened to an interview with him and Lex Friedman a while ago. Interesting discussion. He's very systematic and data driven and that's part of what drives the success of his channel. A lot of what he does is indeed ruthlessly optimized to tap into whatever it is people appreciate across the different social media channel he targets. The guy undeniably has some serious skills and he's built a highly effective revenue engine around the most pointless thing on this planet which is people spending hours looking at whatever big for profit social media companies feed them via their algorithms. It's a big market opportunity to tap into and he's done so effectively. Instead of getting hung up on what is or isn't altruism, the other point of view here is that he leaves a trail of people that are objectively better off having encountered him. That's advertising money that is spent on worthy causes. Yes, it's self serving. But that money also serves the people he helps. It's an interesting dynamic. Ceasing to do what he does would actually be bad for the people that are on the receiving end of this. So, why should he? He's found a way to funnel of some of the stupid money slushing around on the social media platforms. There are billions of it. And he's managing to do something more interesting with it than just squirreling it away. Compare that with the average influencer, viral marketing expert, troll farm or other sources of clickbait that are thriving on these platforms. At least this goes somewhere vaguely useful. Good for him and whoever is on the receiving end. And if he pockets some of that, how much worse is that than all the other nonsense on those platforms where most of the publishers just pocket 100% the revenue? I'm not judging that either. If you are going to watch stuff on Tik Tok, Youtube, or whatever, you might as well watch his. Best case some random people benefit from this, worst case you watch some silly nonsense and are mildly entertained by that. Either way you feel good and nobody is getting hurt. I don't watch this stuff myself but that's just because I have other things to watch that I find more interesting.