I wish your friend the best, but starting a beverage company seems like such a huge lift. People consume beverages mainly at 3 places: 1. At home 2. At work 3.

I wish your friend the best, but starting a beverage company seems like such a huge lift. People consume beverages mainly at 3 places: 1. At home 2. At work 3. At a restaurant / bar Each of these require a completely different distribution strategy. Along with that there are very good alternatives that you will find everywhere. The taste of Coke is liked by most humans in the world, and Coke is available everywhere! I wish your friend the best!