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> brewers like Anchor because they’re viewed as “too corporate”. They are owned by Sapporo now, so there's that.
by stickfigure 3y ago
> brewers like Anchor because they’re viewed as “too corporate”.
They are owned by Sapporo now, so there's that.
- jt2190 3y agoYes. And just like you’re implying, it has nothing to do with the beer quality itself (which might even be better now that they’re owned by Sapporo [1]) but some other criteria like “being cool”. [1] Note that I said “might be better [quality]…” Without knowing the details of how Anchor beer is made specifically, corporate ownership can bring more resources and remove barriers, enabling “more, better” or it can exploit a trusted brand by using it to sell a lower quality product until consumers catch on. My bet would be that Sapporo is doing the former.