>- They weigh less and are more compact than bottles This is the real key one. My intel from a brewery that was sadly bought by Coke was that the savings in tr

>- They weigh less and are more compact than bottles This is the real key one. My intel from a brewery that was sadly bought by Coke was that the savings in transit & shipping is staggering. More beverages in the same amount of space, which also means less costs for refrigeration.