2 ms·
What I've noticed (purely my opinion): 1. We've reached Peak IPA. It was novel a couple decades ago, but geez, you can't taste the beer for the hops any more.
by analog31 3y ago
What I've noticed (purely my opinion):
1. We've reached Peak IPA. It was novel a couple decades ago, but geez, you can't taste the beer for the hops any more.
2. "Craft beer" has become a branding exercise. A lot of it is being brewed in contract breweries that will make a batch of whatever recipe you provide, with any label art you want. Bingo, craft beer. A couple of breweries in my region, in conversations, people say: "Oh yeah, they also brew for brands W, X, Y, and Z.
I end up bringing home something from one or two mid priced regional brands that taste good but don't break the bank.
- mcbutterbunz 3y agoBeer, coffee, hamburgers, pizza. They’re all solved problems. The only thing that makes a difference is the marketing.
- analog31 3y agoLikewise wines with exactly 90 points.