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> It’s either an attempt to put the scariest-looking skull(s) on the label One of the people behind Liquid Death water was on NPR some weeks back, and basicall
by bamfly 3y ago
> It’s either an attempt to put the scariest-looking skull(s) on the label
One of the people behind Liquid Death water was on NPR some weeks back, and basically their entire deal, as told by him, was just taking canned water and applying craft beer branding.
Not to knock it, evidently it worked and, as far as the product and concept, was all they needed. Just thought it was funny—yeah, why not put an edgy name and skulls all over water?
- starkparker 3y agoThat was CEO Mike Cessario, who's ex-Netflix. And it was Monster he was aping more than craft beer. (It was Kai Ryssdal who compares it to Arrogant Bastard beer.) https://www.marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached/ https://www.marketplace.org/2023/01/25/liquid-death-is-an-en...
- 13of40 3y agoThe only reason I haven't bought one of those at Whole Foods is I don't want to deal with the cops seeing it in the cup holder in my car. Much better to buy the plastiboard container that says "Just Water" on the side[1] and fill it with vodka. (I am kidding.) [1]https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018/04/19120240/JustWater-Water-Social.jpg https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018...
- ProfessorLayton 3y agoSimi related, but i’m really glad something like liquid death became a thing! I go to a lot of live events, especially concerts, and I can now reliably buy sparkling water at almost every event. Beforehand my choices were absurdly overpriced beers, sweetened drinks, or plain water. I’m a big fan of sparkling water, so this new development is nice, even if I don’t particularly care about the branding gimmicks.
- bookofjoe 3y agoLiquid Death water on the store shelf: https://youtu.be/pCbrpKhWOio https://youtu.be/pCbrpKhWOio