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They did an ungodly-bad rebrand and suddenly just looked like every other beer.
by dilap 3y ago
They did an ungodly-bad rebrand and suddenly just looked like every other beer.
- Sivart13 3y agoCounterpoint, I'd wager they were already on a downward trajectory which is what drove both the sale to Sapporo and the rebrand. The alternative to the rebrand might not have been sticking with the existing style forever, but shutting the place down.
- dilap 3y agoMight not take the other side of that...
- fullshark 3y agoGordon Biersch did the same thing. They just got destroyed probably by the craft beer wave and got advice to follow the trend I guess.
- kaycebasques 3y agoI took the Christmas Ale tour last year. Little did I know it may be the last! The tour guide made a verrrrrrry interesting and unexpected comment about the rebrand. He said that it was part of the sale contract. I.e. the old owner put it in the contract that they had to rebrand. I am 90% sure I heard that correctly and am not making it up, because it was so strange and unexpected on my ears.