4 ms·
But it's the advertising that drives all of the stuff you do hate. When a business is ad-driven, human attention is the raw crude that it harvests to turn into
by munificent 3y ago
But it's the advertising that drives all of the stuff you do hate.
When a business is ad-driven, human attention is the raw crude that it harvests to turn into a product (ad impressions) that it then generates revenue from. The more attention it can siphon up, the more ad impressions it can deliver and the more money the business makes.
Does your coffee maker chime every twenty minutes to helpfully suggest you might want another coffee? No, of course not. Because the people who made that coffee maker already got as much money from you as they're gonna get when you bought it. As long as you're happy enough with it to not switch to the competition, they don't care how much you use it. They get no additional revenue from your additional use.
With ad-driven businesses, every user is a potentially inexhaustible source of future attention, which is what drives all of these toxic user experience choices.