Doesn't sound promising to me. Pretty sure that the "real" path to success involves putting 100% in, to the point of artificially seeding the posts and comments

Doesn't sound promising to me. Pretty sure that the "real" path to success involves putting 100% in, to the point of artificially seeding the posts and comments for weeks/months. "Social" means already having an enticing place for people, whether you make it or fake it. You sound like you've already given up and are done with the project. Referencing wikimedia is putting the cart before the horse, that's fine when you already have millions of views and sweet sweet non-profit cash, but getting there is the hard part. TL:DR site is ok, will to win is not there