It’s not just marketing, News media hate Google and Facebook for controlling their top-of-funnel and generally outcompeting them in the eyeball market. They wil

It’s not just marketing, News media hate Google and Facebook for controlling their top-of-funnel and generally outcompeting them in the eyeball market. They will never allow good coverage of them. There’s also the general media trend of punching up / publishing surprising content so it gets clicks. Google especially had the reputation for being “good” for so long that any kind of expose or criticism rings as juicy and surprising. Microsoft had the reputation for being “bad” for so long that they are expected to be bad; it’s them being “good” that is surprising and gets clicks.