Exactly -- in a Web 2.0 world where everything is siloed into proprietary, closed platforms like Reddit, Facebook, Twitter, etc., Google AMP looks like an angel

Exactly -- in a Web 2.0 world where everything is siloed into proprietary, closed platforms like Reddit, Facebook, Twitter, etc., Google AMP looks like an angel. Yeah, you get corporate fingers in the cookie jar, but at least you can still recognize the cookies (i.e. webpages). This is particularly pertinent with what is going on with Reddit. Imagine if subreddits were actually just portable HTML+CSS+JS websites built on a common framework produced by Reddit Inc, instead of bits of data in their proprietary databases.