37signals is profitable, though. It's easy to say "I'm happy just being a small company making a good product" if you're making enough to keep the lights on, bu

37signals is profitable, though. It's easy to say "I'm happy just being a small company making a good product" if you're making enough to keep the lights on, but if you don't know how to monetize your audience and user base then the pressure to accept investor money starts getting pretty high.