Mental process: - I can make $20M today and sell my company off, and I'm set for pretty much anything I'd want for life, and I don't have to work if I don't wa

Mental process: - I can make $20M today and sell my company off, and I'm set for pretty much anything I'd want for life, and I don't have to work if I don't want to. OR - I can make $1 mil a year and run this company indefinitely theoretically, and have to keep working. That's a more realistic expectation. Furthermore, trying to start a company with no real wealth to start with is a massive challenge, which means you're not starting a company alone, you're going to some sort of investor. And investors don't like "lifestyle" companies, they like make big money fast, and sell. So everything pressures you to go in one direction. Edit: If you sell off, the investor is in control. And investors want to be facebook.