The point of this ruling is that you can't use the parody protection for your own trademark. If you have a trademark of your own and include a parody of someone

The point of this ruling is that you can't use the parody protection for your own trademark. If you have a trademark of your own and include a parody of someone else's trademark on your items, then the parody test would apply. For example, if the dog toys had been coming in boxes that proeminently featured the toymakers' logo, then they could have probably applied the parody standard and not have to discuss customer confusion at all.