this is such superficial analysis. People use to hate Microsoft because it was a monopoly. Apple was the underdog. Ultimately the MS hate was the perfect case

this is such superficial analysis. People use to hate Microsoft because it was a monopoly. Apple was the underdog. Ultimately the MS hate was the perfect case of watch what you wish for. Because both companies back then were actually selling stuff to users. Then came the culture of "do not evil" and "move fast and break things". Users became product, the only clients are the advertisers. Technology was not sold, it was simply provided for "free". This undercut the old MS monopoly which survived because of its corporate stranglehold. Apple flourished through devices and could afford to take the moral high ground on privacy. But the political and regulatory normalization and extreme profitability of surveillance capitalism means that there is no technology company today that can afford not to be an adtech company.