I'm glad to see more companies moving away from overly invasive branding. I don't need to see the name of the company in front of everything. No one would ever

I'm glad to see more companies moving away from overly invasive branding. I don't need to see the name of the company in front of everything. No one would ever say "open Windows Live Photo Gallery". They would say something like "go to Photos" or "open the Photos app" and now this simplified branding will make these things more obvious and easier to find for the average consumer.