I was also skeptical of this particular venture, but keep in mind that Domino's has a market cap of over $10B. There's a lot of money in ubiquitous things like

I was also skeptical of this particular venture, but keep in mind that Domino's has a market cap of over $10B. There's a lot of money in ubiquitous things like pizza or laundry detergent. The execution here sounds poor, but the concept of "use technology to revolutionize <common everyday thing that lots of people spend money on>" is not lunacy. Just hard.