If you do much mobile dev, you'll see companies burn so very much money making their app harder to use, possibly less accessible, and slower to develop, in the

If you do much mobile dev, you'll see companies burn so very much money making their app harder to use, possibly less accessible, and slower to develop, in the name of chasing some "on-brand" look, rather than just using built-in excellent UI elements that users are already familiar with, with minimal customization. It's so frustrating. The Web, of course, has a similar but much worse problem with that, in no small part because there aren't—for no good reason—excellent built-in UI elements. They could be good, and there could be a lot more very helpful more-complex and smarter elements (think: mobile listviews, native hands-off payment prompts, that kind of thing), but they're not and there aren't :-/ Damn near every app on my phone would be better if the designers and brand-obsessed product managers hadn't gotten their way.