This is an essential concept that is lost on most people starting a new business. I have tutored and mentored using this concept for years. The “value proposi

This is an essential concept that is lost on most people starting a new business. I have tutored and mentored using this concept for years. The “value proposition” is a win-win for both customer and proprietor/employees: it can be thought of as a pie. Divide the pie in a fair way, and you will have a successful business. Not enough pie for everyone to share? The value isn’t big enough. Try this out on your own business ideas. It’s a good thinking tool.