The nice thing about ipads and iphones is that you just pick it up and use it. You might not even do so consciously. You're not really playing Candy Crush. You'

The nice thing about ipads and iphones is that you just pick it up and use it. You might not even do so consciously. You're not really playing Candy Crush. You're idling. You have to say "Ok I'm going to play Candy Crush now" and get your headset, put it on, and then do that, with largely your full attention unable to multitask because it's big. I doubt people will want to use any of these apps beyond the gimmick novelty.