It kinda makes sense. Nobody else is doing AR/VR in a terribly interesting way. The Quest is cool, but pretty lame for anything except playing rhythm games, PSV

It kinda makes sense. Nobody else is doing AR/VR in a terribly interesting way. The Quest is cool, but pretty lame for anything except playing rhythm games, PSVR is more of the same but hella expensive. I think all the other players WANT VR to take off, but haven't yet made a truly compelling offering that attracts anything but nerds. Apple has been forced to step in early to encourage the market to develop. Just like the others this first version will be early adopters, nerds and developers only but Apple will make it MORE compelling (unlike Meta who made their "pro" model less compelling) for the mass markets with future iterations because that is just what Apple does.