I think you mean trademark tarnishment instead of dilution. The act of associating a trademarked product with something distasteful or disagreeable is consider

I think you mean trademark tarnishment instead of dilution. The act of associating a trademarked product with something distasteful or disagreeable is considered a tortious offense called tarnishment. Tarnishment is when you use a Dallas Cowboy's cheerleader outfit in an adult film[1]. The filmmakers argued it was parody, but the judges didn't think the adult film was comedic. However, naming a reasonably good character in your children's film "SPA'AM" is not considered trademark tarnishment[2]. [1]https://scholar.google.com/scholar_case?case=11014508973363071529&q=dallas+cowboys+tarnishment&hl=en&as_sdt=806 https://scholar.google.com/scholar_case?case=110145089733630... [2]https://scholar.google.com/scholar_case?case=16188685672866891690&q=spam+tarnishment&hl=en&as_sdt=806 https://scholar.google.com/scholar_case?case=161886856728668...