Couple of reasons: - Push notifications to reengage the user - Collect more data - you can spy way more on a user using the app than on the web - Bypass adblock

Couple of reasons: - Push notifications to reengage the user - Collect more data - you can spy way more on a user using the app than on the web - Bypass adblockers All this makes losing customers who are not willing to make the transition to the app worth it.