Requiring a video cover letter probably isn't even legal. It certainly opens you way up to allegations of discrimination and is therefore unwise. I would assum

Requiring a video cover letter probably isn't even legal. It certainly opens you way up to allegations of discrimination and is therefore unwise. I would assume that the employee acquisition middleware provider added "video cover letter" as a feature to distinguish their software suite, the procurement guy fell for it, and the hiring director said "hey, we paid for this feature, we should probably use it." Asked about legality, the middleware provider would claim that "you see people in an interview, many jobs are remote now and a video cover letter is an extension of that." That's not true, of course. Having images of the candidates ahead of interviewing allows you to discriminate without the candidate noticing your reaction to their appearance. Law suits incoming.