99% sure the reason is push notifications. Putting on my PM hat, I bet: - On web, the biggest top of funnel entrypoint for Reddit is Google search - On mobil

99% sure the reason is push notifications. Putting on my PM hat, I bet: - On web, the biggest top of funnel entrypoint for Reddit is Google search - On mobile, it’s push notifications The latter is probably the single biggest retention lever Reddit has. The former is an acquisition lever, but probably doesn’t do much for retention.