Yeah, I think there should be an "iconic" test to this stuff. If your brand is a household name ("before I leave brush my teeth with a bottle of Jack") then you

Yeah, I think there should be an "iconic" test to this stuff. If your brand is a household name ("before I leave brush my teeth with a bottle of Jack") then you lose some amount of control over it. You still can't use the mark in the product segment of the mark and you can't imply the product is endorsed by the company but after that go hog wild. This is such a weird ruling because the product under consideration is something that should obviously be allowed but the law the court was asked to interpret was so cut and dry. IP law is too strong.