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Just to be clear, Veblen goods don't actually create a status signal. They make the customer feel like they increased in status. You mentioned the financing, a
by hospitalJail 3y ago
Just to be clear, Veblen goods don't actually create a status signal. They make the customer feel like they increased in status.
You mentioned the financing, and yes, its why every teen and low income person has an iphone. It doesnt matter who buys it to Apple, its money to them all the same.
The important part is to keep the marketing consistent. "If you buy expensive products, your status will go up". Showing that it is affordable to get an iPhone is bad for business.
- deleted 3y ago[deleted]
- mcmcmc 3y agoYou seem very convinced that iPhones are Veblen goods. Do you have any evidence to support that claim?