7 ms·
It's something that does work in other industries. If fantasy books are big you pay someone to write another fantasy book. If people start buying crossovers, yo
by devnullbrain 3y ago
It's something that does work in other industries. If fantasy books are big you pay someone to write another fantasy book. If people start buying crossovers, you build a crossover.
The difference is that these are replaceable, consumable or temporary. With 'platforms', it's not enough to make something similar to something that someone likes, you have to make something that displaces something someone likes. How someone spends their leisure time is a limited, valuable resource.
- philipov 3y agoIn the case of social network platforms, you have to do more than than convince someone to switch one person at a time. Using one social network platform over another is a group decision and you have to convince an entire group to switch at the same time. It does me no good to switch platforms if the people who I interact with are still using the old one. This means you need more than just a better product; you need some inciting event that forces entire groups of people off the old product at the same time. Something like that product deciding to destroy the tools people use to access it...