Influencer: someone who affects or changes the way that other people behave. A "deinfluencer" would be someone that does _not_ affect or changes the way other

Influencer: someone who affects or changes the way that other people behave. A "deinfluencer" would be someone that does _not_ affect or changes the way other people behave (like me). Which is clearly not what this article implies with the term. The people described in the article are also influencers. They just provide negative reviews instead of (paid) positive ones.