3 ms·
It [also](https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=1159741654#History https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=11...) had suff
by Nemo_bis 3y ago
It [also](https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=1159741654#History https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=11...) had suffered a data breach and went from competing with TikTok and musical.ly to being two orders of magnitude smaller than the combined TikTok.
Probably Reddit thought they were just buying a mailing list and a development team. So the cost should be compared to Reddit marketing's acquisition costs and Reddit HR hiring costs.