Domain knowledge is also the thing upper management conveniently ignores when it comes to fire and hire (I intentionally changed the order ;)), off-shoring or w

Domain knowledge is also the thing upper management conveniently ignores when it comes to fire and hire (I intentionally changed the order ;)), off-shoring or we-do-projects-but-are-not-a-software-shop ignorance practices. The little percentage in money you gain, you dramatically loose when delivering on this fresh people. If you have a domain competent group, your requirements/stories/tasks are faster written, better developed, better tested and quicker delivered. In addition to hitting the market need. If not, you will see money burning.