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At one point Dubsmash had 200 million users (https://stackshare.io/dubsmash/dubsmash-scaling-to-200-million-users-with-3-engineers https://stackshare.io/dubsmas

At one point Dubsmash had 200 million users (https://stackshare.io/dubsmash/dubsmash-scaling-to-200-million-users-with-3-engineers https://stackshare.io/dubsmash/dubsmash-scaling-to-200-milli...) and in the acquisition press release they tout how 25% of black teens were on the app (https://www.redditinc.com/blog/reddit-welcomes-video-platform-dubsmash-to-team/ https://www.redditinc.com/blog/reddit-welcomes-video-platfor...). They had fallen from their heyday by the time Reddit bought them but even still taking those numbers at face value it's probably the worst acquisition of all time

Nemo_bis 3y ago
It [also](https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=1159741654#History https://en.wikipedia.org/w/index.php?title=Dubsmash&oldid=11...) had suffered a data breach and went from competing with TikTok and musical.ly to being two orders of magnitude smaller than the combined TikTok. Probably Reddit thought they were just buying a mailing list and a development team. So the cost should be compared to Reddit marketing's acquisition costs and Reddit HR hiring costs.