If Reddit wanted to make more money they should have invested in search. A few months ago there were many articles about how Google’s search was deteriorating a

If Reddit wanted to make more money they should have invested in search. A few months ago there were many articles about how Google’s search was deteriorating and people had started going to Reddit. They could have easily had a slice of Google’s pie. Especially because the thing people really want most is recommendations (products, content, resources) - with everything changing so fast, Reddit was the place to see what real users were saying. This is the most monetizable kind of search. Now with users shredding their accounts and subs going private, they may have missed their chance.